cereal box deconstruction

Lucky Charms

A Lucky Charms cereal box was deconstructed down to its typographic and visual elements in this series of posters and packaging design. Using abstract shapes, as well as my rendition of the box’s imagery, I explored composition, hierarchy, and color.

My goal was to readjust the original color palette and imagery and impose a more mature tone, while keeping a cheeky playfulness with an added surreal touch. The aim of the type treatment was to refine and deconstruct it while preserving the legibility and recognition of the nutrition facts. All the original text from the box was present.