While conceptualizing (above), I first wanted to the logo to be a globe made up of suggestions of land, air and water, which I could use as individual elements in my sub-branding system. Another Idea was more abstract, which was to illustrate those elements and have them be “conserved” by the orange scoop. Finally (below), I decided to implement the universal symbol for conservation in a rounded triangular shape, and create a cyclical look with each color representing land, air and water. Additionally, the negative space in the center represents a shield, a symbol of protection. This silhouette was then applied to the sub-brand departments within the EPA. The current logo that the EPA uses in shown on the left for comparison.